{"id":475,"date":"2024-10-31T16:29:01","date_gmt":"2024-10-31T16:29:01","guid":{"rendered":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/?p=475"},"modified":"2024-10-31T18:05:20","modified_gmt":"2024-10-31T18:05:20","slug":"how-can-designers-prepare-for-future","status":"publish","type":"post","link":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/2024\/10\/31\/how-can-designers-prepare-for-future\/","title":{"rendered":"How Can Designers Prepare for Future?"},"content":{"rendered":"

What is a landing page?<\/span><\/h3>\n

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page. Landing pages are standalone websites used to generate leads or sales\u2014in other words they help you increase your revenue. Unlike typical web pages, landing pages only have one call to action, or CTA, and they are usually tied to a specific marketing or advertising campaign. The hyper-focused nature of landing pages means they come with a pretty standard set of best practices.<\/p>\n

Landing pages vs. front pages<\/span><\/h3>\n

A typical front page or website in general includes a full navigation bar with tons of links throughout the page linking to other pages or pieces of content. A good landing page should only have one link, or multiple links that all point to the same thing. Having one CTA on your landing page increases conversions because there\u2019s less distraction\u2014fewer equally appealing options to prompt your users into leaving your landing page.<\/p>\n

Your brand\u2019s front page has totally different goals. It should show off your brand\u2019s personality, let people explore different features, find blogs and support articles, or even apply for a job. But they won\u2019t necessarily purchase your product from the front page. And that\u2019s why we need landing pages.<\/p>\n

Best practices for creating a landing page<\/span><\/h3>\n

What makes an easy-to-use landing page? Overall it\u2019s clear, concise, and doesn\u2019t give users any options except for the main CTA. In terms of copy, your landing page should have one clear message. The header of your page should promote the desired action you want visitors to take. And additionally it should explain the benefits of performing this action.<\/p>\n","protected":false},"excerpt":{"rendered":"

It is a long established fact that reader will be distracted the readable content of a page when looking at its layout…<\/p>\n","protected":false},"author":2,"featured_media":480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19,18],"tags":[21,23],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-wellness","category-search-engine-traffic","tag-affiliate-marketing","tag-content-marketing"],"_links":{"self":[{"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/posts\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":4,"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/posts\/475\/revisions"}],"predecessor-version":[{"id":544,"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/posts\/475\/revisions\/544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/media\/480"}],"wp:attachment":[{"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/media?parent=475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/categories?post=475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-2.designtocodes.com\/AffiLiftx\/wp-json\/wp\/v2\/tags?post=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}